A landmark moment for mobile marketing
28 Mar 2013
Weve, a joint venture by the UK's biggest mobile operators, aims to capitalise on the nascent space, Arif Durrani writes.
The long-rumoured Facebook phone, first reported almost 18 months ago, is no longer a rumour and could be announced this Thursday.
Weve, a joint venture by the UK's biggest mobile operators, aims to capitalise on the nascent space, Arif Durrani writes.
Samsung is rolling out a global campaign, by CHI Partners, to promote a new range of smart TVs with voice and gesture control. The TV spot shows American footballers, Roman centurions and other characters charging across a beach towards a man sitting in an armchair, who halts the action with his hand....
Virgin Media will continue to advertise an "unlimited" download service after adapting its traffic management policy, following a reprimand by the ad watchdog.
Energy powerhouse Centrica has poached the Conservatives' director of research and policy Nick Park.
Yahoo has bought Summly, the news app created by London teenager Nick D'Aloisio, for a reported $30m (£20m), as it struggles to turn itself and its lacklustre business around.
SSE, the UK's second-largest energy supplier, is reviewing its advertising and digital accounts. The reviews are being managed separately by AAR.
Telecoms operators EE, O2 and Vodafone have invested "tens of millions of pounds" in new joint venture Weve in an attempt to better position themselves against the likes of Facebook and Google in the emerging new mobile space.
Britain's three largest telecoms brands have fired a warning shot to European regulators, with the chief executive of O2 telling them not to "f-up" the nascent mobile marketing sector.
Vodafone is merging its consumer sales-marketing and brand functions to create a 50-strong combined brand marketing team.