to remove filtersVodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
LONDON - Vodafone is signing up to the Nectar customer loyalty programme barely two years after it pulled out of rival scheme Air Miles.
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Proximity wins Shell's £70m below-the line work
19 Dec 2002 | by Mark Kleinman,
LONDON - Shell has moved a step closer to its goal of delivering integrated global brand communications with the appointment of Proximity to handle its estimated £70m international below-the-line account.
Arcadia group marketer to quit role
19 Dec 2002 | by MARK KLEINMAN
Arcadia's group marketing director Steven Sharp is to leave the retail empire, three months after it was acquired by Bhs owner Philip Green.
Burger King chief goes in wake of Diageo sale
19 Dec 2002 | by TANIA MASON
Burger King's UK and Ireland marketing director Anna Joseph has quit after just three months, following Diageo's sale of the fast food giant to a consortium of venture capitalists.
B&Q launches loans service for financing DIY work
19 Dec 2002
B Q is taking another step into the home finance market with the launch of a loan product designed to help consumers budget for costly new year renovation projects.
Optical Revolution hires Immediate Sales for ads
19 Dec 2002 | by BEN BOLD
Optical Revolution, the budget spectacle retailer, has appointed M C Saatchi's Immediate Sales Company to handle its advertising business as it attempts to take on established high street opticians.
NEWS BRIEFS: Co-op to sell only Fairtrade pineapples
19 Dec 2002
The Co-op is to sell only Fairtrade fresh pineapples from this month. The pineapples are sourced from an area of high unemployment in Costa Rica by AgroFair UK, and the Fairtrade mark means a fair price is paid to the growers. The Co-op's sales of Fairtrade products increased by 180% last year.
BRANDING: Shell plans own-brand food for petrol stations
19 Dec 2002 | by TANIA MASON
Shell is piloting a range of convenience food items in service stations in The Netherlands which, if successful, will be introduced to other markets.
BRAND HEALTH CHECK: Harrods - Can Harrods ever stop trading on past glory?
19 Dec 2002 | by DANIEL ROGERS
Harrods boasts that it can supply everything any customer could possibly wish for, but turnover is sliding at London's best-known retailer. Daniel Rogers reports on its fortunes.
Burger King names marketing chief to replace Joseph
18 Dec 2002 | by Tania Mason,
LONDON - Burger King UK has promoted Paul Reynish to be its new top marketer in the wake of Anna Joseph's sudden resignation.
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