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5 Gum "taste intense" by Billington Cartmell

14 May 2013

The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...

Nature Valley awards integrated business to start-up

13 May 2013 | by Chloe Smith

General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.

Ferrero embarks on global media review

09 May 2013 | by Maisie McCabe

Ferrero, the Italian chocolate company, has called an international review of its media planning and buying business, putting the UK incumbent, MEC, on alert.

Cornetto "cupidity" by MoFilm and RSA

08 May 2013

Cornetto has continued its rebrand with the launch of "cupidity", a series of four short love stories. The YouTube films, created by MoFilm and RSA Films, are called "Kismet Diner", "X-phoba" "beauty the geek" and "Margot". They are aimed at a teen audience, with the message: "Enjoy the ride, love...

Müller "Müllerlicious" by VCCP

08 May 2013

M ller has launched a campaign starring the X Factor judge and former Pussycat Dolls singer Nicole Scherzinger to promote its luxury yoghurts. The ad, which was created by VCCP, introduces the De Luxe Corner yoghurts. In the spot, Scherzinger reclines on a sofa and eats a Marc De Champagne-flavoured...

Wrigley promotes 'Willy Wonka-style' sweets with outdoor ads

03 May 2013 | by John Reynolds

Wrigley is rolling out a major outdoor campaign supporting the launch of its Willy Wonka-style Starburst Flavour Morphs, which change flavour when chewed.

Cadbury Fabulous Fingers "the revelation - honeycomb" by VCCP

02 May 2013

Burton's Biscuit Company has released two ten-second TV ads as part of a 1.2 million campaign to promote two new variants of its Cadbury Fabulous Fingers. The spots, created by VCCP, depict the chocolate fingers as characters from 80s-style American soap operas, carrying on the theme from a previous...

Snickers ad snares bad spellers

01 May 2013 | by James Swift

Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.

Top ten likeable ads

29 Apr 2013

Marketing selected ten of the most creatively interesting ads to find out which the public liked most, including ads by Galaxy, Walkers and Bisto.

Fisherman's Friend to kick off social media drive

26 Apr 2013 | by John Reynolds

Fisherman's Friend is making its first dedicated push into social media, as it aims to build consumer engagement through digital channels.

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