Mentos unveils 'Stay fresh' global campaign
19 Mar 2013 | by Alex Brownsell
Confectionery brand Mentos is introducing the strapline 'Stay fresh' as part of a global campaign targeting younger consumers.
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Snickers ad snares bad spellers
01 May 2013 | by James Swift
Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.
Pringles to run Fan Versus Flavour digital campaign
27 Feb 2013 | by John Reynolds
Pringles is running an EMEA-wide digital campaign to promote its new Roast Chicken flavour variant, and is to reveal subsequent flavours on its Facebook page.
Maryland Cookies launches first ad in three years
22 Jan 2013 | by Sara Kimberley
Burton Biscuits has launched its first TV ad in three years for the cookie brand Maryland.
Greggs launches first TV campaign in two years
15 Jan 2013 | by Teresa Fitzherbert
Greggs, the bakery group, has invested more than £1m in a new marketing campaign that includes its first TV ad in two years.
Nestlé sends KitKat into space for Felix Baumgartner
15 Oct 2012 | by Matthew Chapman
Nestlé sent a KitKat into space this weekend in order to show support for Felix Baumgartner ahead of his skydive from the edge of space.
VIDEO: What do women really think about Cadbury's Crispello bar?
04 Oct 2012 | by Georgina Brazier
Marketing took to the streets of Hammersmith to ask the public what they thought of Crispello, Cadbury's new chocolate bar that is firmly targeting the female market.
R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade drinker" ad from 1973 for its ice lolly range.
M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
Mars has rolled out a British-themed campaign to support the launch of its special edition red, white and blue M&Ms pack, ahead of the Queen's Diamond Jubilee celebrations this weekend..
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
Mars has launched its Euro 2012 TV ad, which features a Mars bar-eating steward producing heroic saves to defy the Premier League's top marksman, Robin van Persie.
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