Pringles to run Fan Versus Flavour digital campaign
27 Feb 2013 | by John Reynolds
Pringles is running an EMEA-wide digital campaign to promote its new Roast Chicken flavour variant, and is to reveal subsequent flavours on its Facebook page.
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Mentos unveils 'Stay fresh' global campaign
19 Mar 2013 | by Alex Brownsell
Confectionery brand Mentos is introducing the strapline 'Stay fresh' as part of a global campaign targeting younger consumers.
VIDEO: What do women really think about Cadbury's Crispello bar?
04 Oct 2012 | by Georgina Brazier
Marketing took to the streets of Hammersmith to ask the public what they thought of Crispello, Cadbury's new chocolate bar that is firmly targeting the female market.
What makes a great marketer?
23 Nov 2011 | by Daniel Farey-Jones
The question of what makes a marketing leader was answered by five very different senior marketers, from Innocent to 101, at a recent Marketing Society and LinkedIn event. Watch the highlights of the insights they provided.
Marketing video report: Kraft's Fielding on the integration of Cadbury
10 Aug 2011
Eighteen months after the Cadbury takeover, Daryl Fielding, vice president of marketing at Kraft Foods Europe, talks to Marketing about how the company has progressed with the integration of the brand.
Online video key to ROI in Cadbury's campaign
12 Jan 2011 | by Daniel Farey-Jones
Online exposure for a Cadbury Dairy Milk ad delivered more than £2 of short-term sales for every £1 spent, according to the first case study from a panel measuring media consumption against FMCG sales data.
Unilever declares Vaseline ad winner in UGC competition
26 Oct 2010 | by Ben Bold
Unilever has announced the winner of its crowdsourcing project, which saw it tie up with filmmaker contest community Mofilm and invite budding directors to make short films promoting 13 of its brands.
Marketing video: FMCG round table on using the web to engage with consumers
09 Jun 2009 | by Richard Abbott
LONDON - In a unique series of round table discussions, Yahoo! and Marketing are bringing together senior marketers and communications experts to discuss ways of effectively integrating online into brands' marketing strategies.
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