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Inside Track: Digital campaigning

29 Jun 2011

PRWeek and Blue Rubicon asked a selection of in-house heads of comms to explore their digital content strategies. Including contributions from Facebook, Toyota, BBC and the Foreign & Commonwealth Office

Public Affairs June 2011

09 Jun 2011 | by Lynsey Barber

Aisling Burnand, public affairs director at Cancer Research, reflects on a year dealing with the coalition Government. Plus comments from our specialist panel.

Consumer PR - May 2011

12 May 2011 | by Lynsey Barber

Dell's Stuart Handley reflects on social media, understanding customers and the 'Dell Hell' episode. Plus comments from our specialist panel.

Inside Track: Reputation management strategies

06 Apr 2011 | by Lynsey Barber

Blue Rubicon shares its' clients rich experience of reputation management with PRWeek. Including comment from McDonald's Nick Hindle, O2's Glenn Manoff and Facebook's Sophy Silver.

Crisis Busters - March 2011

24 Mar 2011 | by Lynsey Barber

BAA's Malcolm Robertson tells PRWeek how he handled BAA's nightmare Christmas. Plus comments from our specialist panel.

Healthcare PR - February 2011

21 Feb 2011 | by Claire Murphy

As pharma companies negotiate the prospect of a fundamentally changed NHS and a new drug pricing system, our writers look for the threats and opportunities of the new landscape. Plus - interview with GSK's v-p, global comms, Phil Thomson.

Campaigns Showcase - December 2010

06 Jan 2011 | by Claire Murphy

As 2010 ended, PRWeek re-published a cross-section of the campaigns featured in the magazine throughout the year, inviting those who worked on them to reflect on what contributed to their success. The ten PR campaigns featured here are split into the following three sections - Events, Voting and Research.

Digital PR - November 2010

18 Nov 2010 | by Claire Murphy

The developing status of digital PR, no longer a novel side-show but now a mainstream part of the comms professional's armoury, is challenging PROs' traditional drive to control the message and the media.

Public Affairs - October 2010

28 Oct 2010

It's been a tough few months for public affairs people, knocked on virtually weekly business by Secretary of State for Communities and Local Government Eric Pickles while often lobbying for the survival of client organisations. But as the reality of sliced-up public budgets hits home, public affairs...

Corporate Reputation - September 2010

17 Sep 2010 | by Claire Murphy

Toyota's PR chief analyses his team's response to the recall, and our essay writers mull how to stop your CEO being treated like a punchbag.

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