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There are very few remarkable things about the Motor Show ad. The fact that its central image is that shrivelled hag of a cliche, a woman in a bra (copy: 'The other way to your man's heart is down the M6'), is probably the least remarkable of them all, writes Claire Beale .
As Channel 4 might as equally testify this week, success is a cyclical business; one minute you're the hound's magnificent testicles, the next you're the hound. And in business terms, where once people wanted to give you money, now they can't take it away fast enough, writes Claire Beale .
The recent Court of Appeal decision in the Naomi Campbell case reaffirms the principle that the courts won’t automatically recognise the right to privacy under English law and that celebrities have a smaller zone of privacy than the rest of us, writes brand communication and legal guru Ardi Kolah .
Branding doesn't need to be rocket science, says Stefan Engeseth . In hard times we all find common sense a good way of doing things without high costs. If we don’t need a rocket to go to the moon, what can we do right here on earth? First of all talk to people who don’t speak rocket science when you...
Two merger stories this week, both prompted by the need to huddle together for financial warmth. The proposed marriage of Carlton and Granada marks the biggest merger in the history of ITV broadcasting, Caroline Marshall writes .
There are an awful lot of unhappy divorcees in the ad business. Far from the decree absolut calling a truce, the final split seems to have fuelled an endless round of bitter rows, financial fracas and bloody custody battles, writes Claire Beale .
Originally published in 'Consumer Superbrands Volume IV', May 2001. The book reviews the UK's strongest consumer brands as judged by the independent Superbrands Council.
On a glorious June evening in Memphis, Lennox Lewis floored Mike Tyson to win the biggest fight in heavyweight boxing history. The question was, where next for Lennox? Surely, as a man in his mid-30s and on the very top of the world with nothing left to prove, he would retire, writes Ian Darby .
