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Wristbands garner skin cancer awareness

31 Mar 2009

NEW ORLEANS: The Copeland's of New Orleans restaurant chain is creating awareness for a rare form of skin cancer with limited-edition wristbands and a partnership with NBA player Chris Paul.

ADA taps Mullen to unify diabetes message

05 Mar 2009 | by Jaimy Lee

ALEXANDRIA, VA: The American Diabetes Association (ADA) hired Mullen as its first AOR to help the nonprofit unify its messaging about the seriousness of diabetes.

Teva places '09 as 'Year of Affordable Healthcare'

13 Feb 2009 | by Jaimy Lee

WASHINGTON: Teva Pharmaceuticals USA launched its first awareness campaign on February 10 to raise understanding about the economic value of generic drugs as the US prepares for the possibility of healthcare reform in 2009.

Ogilvy to work on LiveStrong

26 Jan 2009 | by Nicole Zerillo

AUSTIN, TX: The Lance Armstrong Foundation (LAF) has hired Ogilvy PR to help expand its more than decade-old cancer awareness LiveStrong campaign globally.

CDC prepares comms as salmonella investigation continues

12 Jan 2009 | by Jaimy Lee

ATLANTA: The Centers for Disease Control (CDC) is streamlining its communications strategy as it waits for the source of a salmonella outbreak to be identified.

J&J apologizes, says it missed the mark with Motrin mom ad

18 Nov 2008

NEW BRUNSWICK, NJ: Johnson & Johnson (J&J) is reaching out to mothers offended by an ad for the company's Ibuprofen brand, Motrin, which equated carrying a baby in a sling to a painful fashion choice.

Thermos touts water usage with chemical-free product

13 Nov 2008 | by Jaimy Lee

ROLLING MEADOWS, IL: Thermos launched a campaign called "Hydration for All" on November 3 to educate consumers about the health benefits of drinking water and to promote its Intak, a new Bisphenol A (BPA)-free Thermos.

Vitamin Shoppe selects Allison & Partners as AOR

12 Nov 2008

NORTH BERGEN, NJ: The Vitamin Shoppe, a retailer and direct marketer of nutritional products, recently named Allison & Partners its AOR.

Pharmavite selects Porter Novelli

05 Nov 2008 | by Jaimy Lee

NORTHRIDGE, CA: Pharmavite, maker of Nature Made vitamins and Soyjoy nutrition bars, named Porter Novelli its AOR after a procurement-led review.

American Cancer Society selects AOR

24 Oct 2008 | by Jaimy Lee

ATLANTA: The American Cancer Society (ACS) named Brodeur Partners its AOR October 17 after a competitive three-round process.

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