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Platform: Why branding is the key to future success - As companies become ever more competitive, branding is more important and PR must get in on the act, says Kieran Moore

29 May 1998 | by KIERAN MOORE

, feature-driven technology industry, brand consciousness has risen dramatically. For many years, technology..., feature-driven technology industry, brand consciousness has risen dramatically. For many years, technology ...

CAMPAIGN CRAFT: Craft Secrets - FX and fierce winds helped Scott create eery Orange Utopia. Karen Yates finds out how the director of Alien made a future feel otherworldly

29 May 1998 | by KAREN YATES

commercial. The ad was designed to position the mobile phone operator at the forefront of technology and ...

Dead Famous uses ’guidance’ tack to counter criticisms

29 May 1998 | by KAREN YATES

technology mean there will be many more ads like the one featuring McQueen, Mowlam commented. ...

PRIVATE VIEW

29 May 1998 | by GERARD STAMP, executive creative direct

Brief: Communicate how Sony Stamina technology enables Sony Camcorder batteries to last much longer ...

 

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