31 Dec 2009
Each week, Campaign magazine publishes the top ten agency business rankings for: creative media direct marketing digital In the attached table above, we publish the entire leagues, including agencies further down the lists. The table shows the cumulative totals for new business wins ...
30 Dec 2009
| by Staff
warning lifting the ban would be to the detriment of the advertising and media planning industries....-on effect of reducing income for the advertising creative and media planning industries." Despite a good ...
by the Department for Culture, Media and Sport, will close on 8 January, 2010. ...
23 Dec 2009
| by Staff
round-up of some of 2009's most interesting stories across advertising, marketing and media....it to the comeback gigs he booked an entire ITV1 ad break for in March , but in media and marketing there's always a ...
. Tobacco and crisps sustained media agencies through the year's many pitches, among them the COI's 250m ...
advertisers from adapting to consumers' shift to digital media as quickly as they should. While Sorrell ...
, such as Project Canvas, having the potential to boost audience figures, the study by WPP's Kantar Media predicts ...
Media households surveyed, 75% have used a TV VoD service in the past four weeks, compared to 45 ...
is catch-up programme viewing. Kantar Media director Charlie Gordon said new developments such as Project ...
the island of Guam in the Pacific Ocean, by media owner ClearChannel. The campaign, by ad agency Duval ...
was supported by an integrated campaign through Iris. The activity encompassed online, social media, PR ...
The Week, while PC and Virgin Media users are more keen on drama, with EastEnders and Waking The Dead ...
of future media and technology, said: "We'll be looking to increase the availability of the BBC iPlayer ...
with direct response TV executions, as well as radio, outdoor and digital activity. Media planning and buying was by Starcom MediaVest, which was appointed to RSA's consolidated 50m global media account ...
22 Dec 2009
| by Staff
NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom...the BFGoodrich and Uniroyal brands and the eponymous hotel and restaurant guides, expects its 2010 US media spend ...
on measured media in the US in 2008, according to Nielsen. Dave Murtaugh, director of image and brands, Michelin North America, said: "We believe MEC will bring a valuable new perspective to our media approach ...
Taliesin News, led by GMTV chairman and former ITV news boss Clive Jones, comprises ITN, Northcliffe Media, Newsquest Media Group, Tindle Welsh production company Boomerang and Cardiff University. The consortium includes more than 25 newspaper titles spanning Wales, such as the South Wales Evening Post ...