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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

Seeking to make sense of Tesco's brand extension into house-building, and perhaps to allay a creeping unease about it, some commentators have alighted on a precedent: the Cadbury and Lever company towns of the 19th century. They are wide of the mark. Those communities were created to provide homes ...

Digital Report: Don't underestimate the super-affiliates

28 Apr 2010 | by Andrew McCormick

to give, on average, annual cashback of 262.36 per member. Marks Spencer, Debenhams, Tesco and Apple ...

Special Report: Market Research - Tell me about it

17 Mar 2010 | by Mary Cowlett

certain way, because that's the way it's always been done,' says Mark Speed, joint managing director ...

Mark Kleinman on marketing and the City: Wider horizons

10 Mar 2010 | by Mark Kleinman

the Pru's former chief executive, Mark Tucker, the City became increasingly enthusiastic about the company ... and in that respect it must be good for 'Brand Britain' as well. - Mark Kleinman is City editor at Sky News and a ...

Brand in the news - Brit Insurance

04 Aug 2009 | by Peter Gandolfi, Founder, Gandolfi Consultants

with cricket by sponsoring the England team will increase the brand's gravitas. It might also mark the start ...

Marketers need to be wary of price comparison sites

27 Jan 2009 | by Mary Cowlett

-oditised categories such as insurance, mortgages, savings and online gambling,' says Mark Rogers, chief executive ...

RBS to increase magazine spend

02 Dec 2008 | by Nicola Clark

, is facing an erosion of public trust after the failure of Northern Rock. Mark Fiander, head of customer ...

First Direct uses social networking to make banking personal again

18 Nov 2008 | by Alex Brownsell

First Direct has long been famed for its high advocacy rates among consumers, and claims that up to a third of its customers signed up after a personal recommendation. Now its head of marketing, Mark Mullen, wants to extend the brand into other areas of customers' lives. The brand is rolling out Little ...

The week in marketing: 18 November

18 Nov 2008 | by Staff

with brands including Ticket-master, Car-phone Warehouse, HMV and Marks Spencer. Puma briefs Droga5 Puma ...

Ryanair launches prepaid card

14 Nov 2008 | by Alex Brownsell

The Ryanair MasterCard Prepaid Card, created in partnership with pre-pay specialist M-Cube, offers users a range of discounts and benefits, including special deals with brands such as Ticketmaster, Carphone Warehouse, HMV and Marks Spencer. Users can later top of their cards for flights. Membership ...

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