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Is real-time marketing the future of advertising?

02 May 2013

? YES Mark Grether, chief operating officer, Xaxis "Deals such as this further our goal ...

Asda launches weather-dependent campaign for summer clothing push

30 Apr 2013 | by Matthew Chapman

months." The campaign marks the first time George has used digital advertising banners that change ...

Twitter rolls out survey tool for advertisers

04 Oct 2012 | by Sarah Shearman

to greater engagement on Twitter." The launch of Twitter Survey marks the latest in a number of changes ...

Facebook begins mobile ad network trial

19 Sep 2012 | by Sarah Shearman

flagging stock, Facebook chief executive Mark Zuckerberg said that Facebook was now a mobile company ...

Sainsbury's Magazine launches first interactive issue

05 Sep 2012 | by Matthew Chapman

The magazine, which is produced by Seven, will feature interactive print ad campaigns from brands such as John West and will have editorial content including exclusive how-to-videos from chefs Mark Hix and Sam ... than the national average. Mark Critchley, marketing director at John West Foods, said: "John West ...

Google prepares to settle over Safari privacy breach

11 Jul 2012 | by Ed Owen

The fine is thought to constitute the single largest settlement made in a privacy case to the FTC, which polices anti-competitive or other business practices that may be unfair to the consumer. It would also mark the second time that Google has been hit by a fine by US authorities. Google ...

Ocean Outdoor bulks up Manchester presence

22 Jun 2012 | by Nick Batten

of Ocean Outdoor, said: "These sites mark the second stage of our development plans to push our premium ...

Lynx, Toyota and Samsung trial gesture and voice-controlled ads

15 Jun 2012 | by Matthew Chapman

: "NUads marks the beginning of a new era for TV advertising. "It delivers the one thing traditional TV ...

Now is the time to capitalise on London's digital potential, says Boris

25 Apr 2012 | by Boris Johnson

opportunity to make their mark and the economic benefit has to be our benchmark of success, throughout 2012 ...

Virgin Media to bring free Wi-Fi to London Underground for the Olympics

14 Mar 2012 | by Sarah Shearman

, we ll be showing off our capital as a leading connected city on the global stage." The win marks ...

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