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Brands on the beach: marketers use experiential events to target UK consumers holidaying at home

07 Jul 2009 | by Becky Wilkerson

this year that one in five people - equating to 5m Britons - who holidayed overseas last year were ...

Marketing's Experiential Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

-pack promotions to reinforce the message and extend the reach, which, according to Welch, now exceeds 1m people ... development director Cameron Day. They might once have spent 1m on a project, but that budget is now cut ...

 

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