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Review of the Year: Quotes of the year

18 Dec 2012 | by Staff

, on the need to be connected with society - May "It takes communities of 1m to even start paying back on a ...

Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

, avoided nearly 900m of tax. All of this presents a huge headache to marketers. The fact is that most ...

Maxus takes £21m Associated British Foods media account

17 Dec 2012 | by Mark Banham

Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm

Food start-up Hello Fresh brings in Diffusion for UK drive

14 Dec 2012 | by Lynsey Barber

-based start-up, which launches in 2011, recently secured investment reportedly worth between $5m ( 3m) and $10m ( 6m). It is available across a number of European countries, Australia and the US. Hello Fresh ...

Costa says Starbucks has taken a knock

11 Dec 2012 | by John Reynolds

the past three years, and just 8.6m in corporation tax in 14 years of trading in Britain prior to that ... . Costa today said total system sales in the 39 weeks to November 29 rose by 21.9% to 733.9m, within which franchise sales were up 18.7% to 295.7m. The coffee chain's UK retail store sales grew by 20 ...

Coca-Cola hands corporate and public affairs brief to Open Road

11 Dec 2012 | by John Owens

, Lexis and M C Saatchi. The UK arm of the world s biggest soft drinks manufacturer relaunched its Glac ...

Pepsi signs Beyoncé as global ambassador

10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

The deal is reported to be worth $50m ( 31m). PepsiCo claims the tie-up will be a "wide-ranging collaboration" between the Pepsi brand and Beyonc , working together to co-create content and experiences. Brad Jakeman, president of PepsiCo s Global Beverages Group, said: "Beyonc , who continually defines ...

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

Last Thursday (6 December), Starbucks volunteered to pay 10m to HMRC, the UK s tax office ... down on tax avoidance. Starbucks UK would need to turn a profit of 41.6m if it was to legitimately owe HMRC the 10m corporation tax it plans to pay next year. UK Uncut, the pressure group mobilised ...

Trading Places: this week's people moves

07 Dec 2012 | by Maisie McCabe

and will be replaced by Jean-Louis Roch , who joins from the JWT Global Task Force. ( Campaign ) Lida , the M ...

Starbucks chief pens open letter on tax and trust

07 Dec 2012 | by Matthew Chapman

the revelation that the coffee chain has paid only 8.6m in corporation tax since it began trading in the UK 14 ... will pay in the region of 10m in corporation tax a year for two years. The figure is "above what ... 300m into the UK economy and are exploring additional initiatives to expand our growth and speed our ...

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