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Europcar launches its first TV ads in £2.5m campaign
03 Jun 2011 | by Ben Bold
Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign.... Earlier this year, O M managed to retain its hold on Europcar's UK and pan-European ad account . The agency's London office held on to the UK business after a pitch against Euro RSCG and Inferno, while O M ...
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