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McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark and Ben Hall

's digital customisation service, claims to offer a potential 12m variations on its classic trench coat ... and domestic pursuits such as baking. According to figures from the7stars, during 2011 21.1m adults, and 6.4m 16- to 34-year-olds, watched BBC series The Great British Bake Off last year. By comparison, 4.7m ...

Marketing's Experiential Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

-pack promotions to reinforce the message and extend the reach, which, according to Welch, now exceeds 1m people ... development director Cameron Day. They might once have spent 1m on a project, but that budget is now cut ...

Brands on the beach: marketers use experiential events to target UK consumers holidaying at home

07 Jul 2009 | by Becky Wilkerson

this year that one in five people - equating to 5m Britons - who holidayed overseas last year were ...

The questions marketers should be asking ... but never do

24 Jan 2007 | by Helen Edwards

supercharged version of themselves. The site is managed, created and owned by its 2m residents. Some ... links, GuardianUnlimited now attracts 13m unique users a month, compared with a daily readership ... sector letting people down? Automotive Nearly 3m consumers will buy a car this year. With consumers ...

Shell backs Ferrari F1 with world's costliest ad

23 Jan 2007 | by by James Quilter

The TV execution, whose production cost 2m, making it the most expensive ad ever, will promote Shell s high-performance V-Power fuel. It is intended to support Shell s positioning as the most innovative fuel brand. The ad will feature Ferrari F1 cars racing through some of the world s most famous ...

 

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