Ad spend outperforms global economy
06 Dec 2004 | by MediaWeek
Global advertising spend is expected to reach around $370bn for 2004, a jump of 6.9% on the ...
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Symbian reviews global PR brief
03 Dec 2004 | by Tom Williams
Symbian, the mobile-phone software giant, is reviewing its global PR account, ending Text 100’s...Symbian global PR manager Anatolie Papas – who joined the company from Text 100 in 2001 ...
Agency’s research guru goes global
07 Dec 2004 | by MediaWeek
global head of communications planning. “Research and software tools are helping to make the ROI ...
WPP tops global wins table
07 Dec 2004 | by MediaWeek
. MindShare and ZenithOptimedia won the global £894m Nestlé business earlier this year. One rival agency boss ...
Virgo Health secures Bonviva global PR brief
10 Dec 2004
Virgo Health PR has secured a global PR contract to promote Roche and GlaxoSmithKline’s pre-launch
Shell to overhaul global media setup
20 Dec 2004 | by MediaWeek
Energy giant Shell has revealed it will review its £100m global media account in 2005, with a view...The company said it wanted to appoint a global network to cover the entire worldwide account ...
'World's first global beer' hunts agency
10 Dec 2004 | by John Tylee
Agencies are being lined up to pitch for the task of creating the world's first truly global beer ...
JWT restructures global CRM network as rmg:connect
03 Dec 2004 | by Daniel Farey-Jones,
technologically inclined, we will now be positioned to offer strategic CRM, online and offline, on a global basis ...
Shearman to lead global planning on JWT's HSBC brief
03 Dec 2004
J. Walter Thompson has appointed Paul Shearman to spearhead global creative and strategic planning...global planning director. He will work alongside JWT's executive creative director Nick Bell, and will ...
'World's first global beer' Brahma in search for agency
09 Dec 2004 | by John Tylee,
global beer brand....InBev stable includes Stella Artois and Beck's,the brand chosen to go global is AmBev's Brahma, which ...
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