to remove filtersTHE BOOK OF LISTS: The 10 hottest creative directors
20 Dec 2002
you have long-standing clients to please and an increasingly global client base too. 3. DAVE DROGA ...
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THE BOOK OF LISTS: The 10 pitches from Hell
20 Dec 2002
triumphant but a month later the Europeans called a regional pitch. 8. TOURIST BOARDS As the global ...
THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so ...
Murdoch DirecTV bid signals return of Sky Global chief
19 Dec 2002 | by Staff,
NEW YORK - Chase Carey, the former head of News Corporation's satellite empire Sky Global who...Sky Global chief, the unit which includes BSkyB and Star TV in Asia, he was also Murdoch's third in ...
Proximity wins Shell's £70m below-the line work
19 Dec 2002 | by Mark Kleinman,
LONDON - Shell has moved a step closer to its goal of delivering integrated global brand...projects. Overseen by Raoul Pinnell, Shell's vice-president of global brands and communications, the ...
Gillette develops debut direct work
19 Dec 2002 | by Mark Kleinman,
Gillette, which has previously relied on the scale of its global marketing budget, estimated to be worth ...
Shell gives £70m global DM and SP job to Proximity
19 Dec 2002
Shell has moved a step closer to its goal of delivering integrated global brand communications with...projects. Overseen by Shell's vice-president of global brands and communications Raoul Pinnell, the pitch ...
Troubled United Airlines selects Mediaedge:CIA
19 Dec 2002
Beleaguered United Airlines has moved its global media business into Mediaedge: CIA, just a week...won the global business in January 2001 from The Media Edge before the agency merged with CIA last ...
Unilever brands to carry corporate ID
19 Dec 2002 | by RAVI CHANDIRAMANI
all-out global attempt to position the Unilever name as secure and responsible in consumers' minds....credentials as an environmental and socially responsible company. A global project is already under way to ...
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