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World Cup to be top sport event

06 Mar 1997 | by JANE BAINBRIDGE

The World Cup is close to overtaking the Olympic Games as the biggest global marketing event....The World Cup is close to overtaking the Olympic Games as the biggest global marketing event ...

SPONSORSHIP: Marketing in the driving seat - At 15, racing talent Tom Ferrier is already a marketing winner, writes David Sumner Smith

06 Mar 1997 | by DAVID SUMNER SMITH

. Far more important are the sponsors, the TV audiences and the glamorous, global exposure which ...

 

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