week’s MRS conference and looks at the issues facing market researchers, with the shift toward global
13 Mar 1997 | by CATHY BOND
. Key issues on the agenda include global branding - the drive to make products work in international ...
Cult clothing brand Diesel is reviewing the advertising arrangements for its pounds 22m global...Cult clothing brand Diesel is reviewing the advertising arrangements for its pounds 22m global ...
. Key issues on the agenda include global branding - the drive to make products work in international ...
its attempts to strengthen BA s global credentials. The cost of the new identity, which will ...
British Airways, a global business with a global reputation, is worried about the first word of its ...
gave to its global frequent-flyer programme, AAdvantage. But the US company is seeking an ...
also plans to boost TV coverage through a global digitised pay-per-view service. Foster s ...