to remove filtersIt's the advertising stupid
26 Jul 2002
, Diageo managed to agree the sale of Burger King this week for a sum of $2.26bn (£1.44bn). Burger King ...
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Diageo gets Norwegian alcohol ban over Smirnoff Ice push
31 Jul 2002 | by Tania Mason,
LONDON - Diageo has been banned from importing or selling any alcohol in Norway for six months...certain trade events for the ready-to-drink vodka mix crossed into the public arena. Diageo described the ...
DLKW snatches Lowe's £10m Burger King task
26 Jul 2002 | by CAMILLA PALMER
thought that Burger King, which is being sold by its parent company, Diageo, will seek to roll out its ...
MARKET RESEARCH: WHY CLIENTS LOVE PRE-TESTING - Any good creative worth his or her salt knows that some of the most effective ads never made it through the testing process. So why do clients seem to love pre-testing? Ken Gofton investigates
26 Jul 2002 | by KEN GOFTON
proved the tests were right. For the past four or five years the drinks giant Diageo GB has ...
Diageo sells Burger King for $2.26bn
25 Jul 2002 | by Jennifer Whitehead,
LONDON - Diageo has confirmed it has agreed to sell Burger King, the world's second largest...Diageo has been hiving off its non-alcohol interests and has been looking for a buyer for Burger ...
STOP PRESS: Diageo GB hands over marketing job for rum
25 Jul 2002
Diageo GB has handed marketing responsibility for Captain Morgan and Morgan's Spiced, rum brands
Burger King shifts £11m ads from Lowe to DLKW
25 Jul 2002 | by SUZY BASHFORD
DLKW. Burger King parent Diageo is in the final stages of a £1.5bn auction of the chain, which ...
POWER 100: FMCG leads the marketing A-list as Unilever's Niall FitzGerald and Procter & Gamble's Chris de Lapuente fight off the challengers to retain their top spots
25 Jul 2002
(now Diageo GB) has ballooned by virtue of Diageo's acquisition of a swathe of Seagram brands. But ...
Burger King shifts £10m UK ad account into Delaney Lund as shake-up continues
23 Jul 2002 | by Jennifer Whitehead,
UK, as the company changes its strategy in the run up to being sold by parent Diageo. The move ...
ANALYSIS: 'Bad industries' fight back with CSR
19 Jul 2002 | by ADAM HILL
about moderation, while Diageo head of external comms, Jane Richardson, says: 'The attitude to alcohol ...
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