- Neil Martinson, director of news and PR at the COI, writes about how advertising is taking to the
In a time when marketing less healthy food and advertising to children are becoming increasingly...2010. This lead time may seem excessive, but it is the brand's first national TV advertising in more ...
shape of our advertising plan. Media that was previously declining in responsiveness came into its own ...
use." This trend is prompting more and more brands to explore mobile advertising beyond simple "text ...
although kids are "far more trusting" about advertising than adults, it is crucial to ensure campaigns are ...
. Larger audience reach and scale inherent in advertising meant most integrated ideas did not work unless ...
staff were deemed more influential than brand advertising: 13 per cent versus nine per cent. Obviously ...
little different. With their big budgets, advertising and media often take centre stage by default ...
The prevailing mood in commercial media, after a year that shook the advertising industry to its
lead to more relevant, less formulaic advertising....really exciting bit. TV advertising, in particular, still plays to the age-old rules of a sequential ...
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