The developing status of digital PR, no longer a novel side-show but now a mainstream part of the comms professional's armoury, is challenging PROs' traditional drive to control the message and the media.
It's been a tough few months for public affairs people, knocked on virtually weekly business by Secretary of State for Communities and Local Government Eric Pickles while often lobbying for the survival of client organisations. But as the reality of sliced-up public budgets hits home, public affairs...
Toyota's PR chief analyses his team's response to the recall, and our essay writers mull how to stop your CEO being treated like a punchbag.
Against a backdrop of ever-more diverse digital opportunities, PROs are re-discovering the value of a great piece of content as a way to cut through the morass of messages consumers are faced with.
How the success of the dementia lobby is inspiring other groups representing health conditions. Plus - essay writers consider how comms can aid the NHS overhaul.
Who says all the most exciting PR comes from London? Essay writers from regional agencies report on who's raised their profile beyond the M25.
How will a precarious balance of power alter the public affairs landscape? Plus - a look at the lobbying battle over the financial services industry.
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