The telecoms giant shortlisted Starcom Digital, Zed Media, MOne and one unknown agency, believed to be All Response, for the account.
A consortium of The Allmond Partnership and digital specialist Profero were eliminated from a longlist of agencies. Unique Digital was also asked to pitch but declined.
Zed Media will take over the account from i-level in July. The agency had held the BT account for five years, but resigned it in April after winning the £8m digital planning and buying business for Orange from Initiative.
BT reported a 44% jump in profits to £435m in the last quarter of the fiscal year on the back of broadband internet uptake.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.
This article was first published on brandrepublic.com