Zed Media awarded £15m BT online media task

The telecoms giant shortlisted Starcom Digital, Zed Media, MOne and one unknown agency, believed to be All Response, for the account.

A consortium of The Allmond Partnership and digital specialist Profero were eliminated from a longlist of agencies. Unique Digital was also asked to pitch but declined.

Zed Media will take over the account from i-level in July. The agency had held the BT account for five years, but resigned it in April after winning the £8m digital planning and buying business for Orange from Initiative.

BT reported a 44% jump in profits to £435m in the last quarter of the fiscal year on the back of broadband internet uptake.

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This article was first published on brandrepublic.com