Lil-lets brings in Shine Communications for products drive

The agency has been appointed for an ongoing brief to deliver a brand campaign that will drive engagement for Lil-Let’s extended product range among targeted media channels.     

Starting immediately, Shine Communications will report to Lil-Lets marketing director Clodagh Ward and work on an integrated campaign alongside digital and advertising agencies.

Erika Kessel, director at Shine, who will be leading the account, said: ‘We feel there is an opportunity within the category to behave differently and we are looking forward to delivering Lil-Lets a stand-out and innovative campaign.’

The Lil-Lets brand was launched in 1954 in Birmingham, and currently operates mainly in the UK, Ireland and South African markets. Following management buyouts, in 2006 the Lil-Lets Group was formed.