Social Brands: How to be social

Social Brands: How to be social

By John Owens, 16 February 2012

Brand Republic's recent Social Brands event explored how communicators can harness the power of social media. John Owens reports on proceedings.

 
 
Jane Fletcher: Stirring up controversy

Jane Fletcher: Stirring up controversy

By Sara Luker, 16 February 2012

The controller of press and publicity at Channel 4 is enthusiastic about working on programmes that cause a stir. Sara Luker reports.

 
 
London Fashion Week: Followers of fashion

London Fashion Week: Followers of fashion

By John Owens, 16 February 2012

As the fashion circus arrives in London, John Owens explores how PR professionals can grab the spotlight for non-fashion brands.

 
 
Sport: Yacht race sails into the mainstream

Sport: Yacht race sails into the mainstream

By John Owens, 16 February 2012

Velux 5 Oceans hired Hill+Knowlton Strategies to promote its nine month around-the-world race.

 
 
 

Editor's picks

Matthew Freud is the most powerful PR operator in the UK Matthew Freud, chairman of the newly independent Freud Communications, is the most powerful PR operator in the UK by some distance, according to new research from PRWeek.

PR among most profitable marketing disciplines according to the PRWeek Top 150 Margins for PR agencies are favourable, regardless of the overall size of the operating group.

29 under 29: Not the usual suspects PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.

Walkers Crisps named top brand by UK children in Kids Brand Index 2011 Walkers Crisps has been named the top brand by UK children aged seven to 15, according to new research for PRWeek.

PRWeek Awards 2011: Pictures from the night Were you spotted on the dancefloor at the PRWeek Awards?

Four agencies bag gold status in the PRWeek Best Places to Work 2011 Eulogy, Lansons Communications, Man Bites Dog and the London Communications Agency have been named as the best PR agencies to work for by PRWeek.

George Eustice: Vested interests threaten NHS bill

George Eustice: Vested interests threaten NHS bill

Andrew Lansley could be forgiven for feeling a little bit let down by health professionals and, in particular, the British Medical Association.

Danny Rogers: Premier League has got social media-savvy

Danny Rogers: Premier League has got social media-savvy

The Premier League's decision to double the size of its comms operation with the hire of a four-strong social media team is a highly significant one.

Anthony Hilton: Just admit when you are wrong

Anthony Hilton: Just admit when you are wrong

It is ironic that many of those who are vociferous about the merits of the free market and how business will always do better if Government keeps out of the way tend to be very bad at leaving things alone themselves.

John Woodcock: The Tories' health is failing quickly

John Woodcock: The Tories' health is failing quickly

To prosper at the top, you need to both remain in touch with public opinion and be strong enough to lead it.

 

PRWeek podcast: racism in football

Gavin Megaw, a director at Hanover and former director of marketing and comms at the Football League, and Adam Raincock, director of comms at Synergy, discuss how football is coping with the negative headlines around racism in the sport.


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