WeTransfer picks 77PR for UK comms task

NEW YORK: Avocados from Mexico Inc. has brought on Ketchum and creative agency Arnold Worldwide to serve as PR and integrated AORs, respectively, following a competitive review that started with 52 agency proposals.

NEW YORK: Nine out of 10 consumers say they would boycott a company if they learned about any irresponsible behavior, according to a study by Cone Communications and Echo Research published this week.

AMHERST, MA: The University of Massachusetts at Amherst is seeking PR support for an outreach effort to grow enrollment at the school.

Media relations pros have long stressed the importance of building strong relationships with journalists. But that's easier said than done in today's environment of fast-paced coverage and constant turnover.