Campaigns

Campaigns case study: Caribbean islands force VAT U-turn

Campaigns case study: Caribbean islands force VAT U-turn

After a period of political and economic instability, the UK Government wanted British overseas territory the Turks and Caicos Islands (TCI) to restore financial order. Last year, with minimal consultation, the Government announced proposals to intr...

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Case study: Time Out secures freedom of the city

Case study: Time Out secures freedom of the city

By Kate Magee, 09 May 2013

Kaper was called in to promote Time Out's shift to a free magazine after 44 years.

 
 
Campaign case study: Small firms turn to iZettle reader

Campaign case study: Small firms turn to iZettle reader

By Alison Love, 03 May 2013

Stockholm-based Swedish tech company iZettle asked Fishburn Hedges and The Crowd & I to oversee the UK launch of its first mobile card-reading device, which transforms smartphones and tablets into card terminals, allowing small businesses in the UK t...

 
 
Campaigns case study: NatCen reveals big change in attitudes

Campaigns case study: NatCen reveals big change in attitudes

By John Owens, 19 April 2013

Every year, not-for-profit social research body NatCen Social Research releases the British Social Attitudes report, which asks more than 3,000 people how they think Britain is run.

 
 
Campaign case study: NHS Wales staff champion health

Campaign case study: NHS Wales staff champion health

By Loulla-Mae Eleftheriou-Smith, 12 April 2013

Public Health Wales wanted to improve the personal health of its NHS Wales staff, patients, and the wider community, across five lifestyle behaviour areas: drinking safely, taking regular exercise, eating five or more fruit and vegetables a day, stop...

 
 
Campaigns case study: All aboard in aid of tax justice

Campaigns case study: All aboard in aid of tax justice

By John Owens, 22 March 2013

For 53 days, Christian Aid drove a branded double-decker bus around the UK to raise awareness of its Tax Justice campaign to highlight the responsibility multinational firms have to pay their fair share of tax.

 
 
Campaign case study: Youngsters wowed by C4's Utopia series

Campaign case study: Youngsters wowed by C4's Utopia series

By John Owens, 04 March 2013

Channel 4 wanted to raise awareness and support on social media from TV journalists and cultural commentators for its thriller series Utopia, driving viewers to the launch episode.

 
 
Campaign case study: Triathlon England inspires people to Tri

Campaign case study: Triathlon England inspires people to Tri

By John Owens, 22 February 2013

During the summer of 2012, Hatch Communications was asked to maximise Triathlon England's activation project to get more people inspired by the Olympic triathlon event.

 
 
Food & Drink: Savanna's tour of duty raises a cheer

Food & Drink: Savanna's tour of duty raises a cheer

By Chloe Cann, 08 February 2013

Distell Europe wanted to increase awareness of its South African cider Savanna across the UK. In particular, it wanted to support new listings in bars and pubs.

 
 
 

Editor's picks

Matthew Freud is the most powerful PR operator in the UK Matthew Freud, chairman of the newly independent Freud Communications, is the most powerful PR operator in the UK by some distance, according to new research from PRWeek.

PR among most profitable marketing disciplines according to the PRWeek Top 150 Margins for PR agencies are favourable, regardless of the overall size of the operating group.

29 under 29: Not the usual suspects PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.

Walkers Crisps named top brand by UK children in Kids Brand Index 2011 Walkers Crisps has been named the top brand by UK children aged seven to 15, according to new research for PRWeek.

PRWeek Awards 2011: Pictures from the night Were you spotted on the dancefloor at the PRWeek Awards?

Four agencies bag gold status in the PRWeek Best Places to Work 2011 Eulogy, Lansons Communications, Man Bites Dog and the London Communications Agency have been named as the best PR agencies to work for by PRWeek.


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