Why twenty-somethings are no longer the darlings of PR campaigns
Consumers in their twenties used to be a key focus for brands, but now marketers are casting their net wider. Alex Blyth looks at the reasons for the shift.
Analysis
It may just be that the giants of our world are getting smaller, but I emphatically urge my fellow dwarves to rise up and seize this day. It has been a long time coming.
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Apple, Google, Microsoft: Whose PR approach is the most effective?
By Charles Arthur, 10 May 2012- 2 Comments
The Guardian's technology editor Charles Arthur gives his opinion on the different PR strategies employed by the world's largest technology firms.
Reputation Survey: The coalition Government - Coalition goodwill takes a nosedive
17 May 2012The Government is less popular than in 2010 and more people have a negative opinion of the Conservatives and Lib Dems than they did when the coalition was formed.
PRWeek's Top 150 PR Consultancies' fee income bounces back
By Kate Magee, 03 May 2012Total PR fee income has topped pre-recession levels for the first time in three years, PRWeek's Top 150 PR Consultancies has found.
Public Sector: Royal Mail delivers a first-class operation
17 May 2012Royal Mail launched the most ambitious Christmas comms programme undertaken by the group, targeted at media, customers, stakeholders and employees.
Editor's picks
How PR agencies' fee income has changed in the past 10 years As PRWeek's Top 150 PR Consultancies 2012 is published, Kate Magee looks back at the past ten years to see how the industry's fortunes have fluctuated.
Roland Rudd UK's most powerful PR professional in 2012 Roland Rudd has been named as the UK's most powerful PR professional in 2012, following research by PRWeek.
29 under 29: Not the usual suspects PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.
Walkers Crisps named top brand by UK children in Kids Brand Index 2011 Walkers Crisps has been named the top brand by UK children aged seven to 15, according to new research for PRWeek.
PRWeek Awards 2011: Pictures from the night Were you spotted on the dancefloor at the PRWeek Awards?
Four agencies bag gold status in the PRWeek Best Places to Work 2011 Eulogy, Lansons Communications, Man Bites Dog and the London Communications Agency have been named as the best PR agencies to work for by PRWeek.
Laura McKechan: Mastering the art of war
17 May 2012Imperial War Museum London's comms chief is gearing up for the site's renovation and the centenary of World War One. Adam Hill reports.
Iain Anderson: Lobbying's open book
By Matt Cartmell, 10 May 2012Described by one member of the public affairs industry as the 'acceptable face of lobbying', Iain Anderson's fiercely ethical approach has never been so important, with sting operations and rogue traders blighting the reputation of the business.
Stuart Jackson: Turning up the volume
By Sara Luker, 03 May 2012After a difficult team restructure, the Everything Everywhere comms boss is planning the brand's most ambitious campaign, finds Sara Luker.
Maureen Corish: Stepping away from convention
By David Benady, 26 April 2012The indie music-loving Random House comms director is determined to propel the book publisher into the digital era, finds David Benady.
Consumer: Lego builds brand quality at St Pancras
By Hannah Crown, 18 May 2012Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St Pancras Station. The station displays a different style of tree each year.
Digital: Zoopla's Purple Plaques target the living
17 May 2012Zoopla claims to be the most comprehensive property website, combining listings with market value data, local information and community tools. Cow PR developed the Purple Plaques campaign to highlight that Zoopla offers this extra information.
Consumer: Sports bra shows some real panache
By Hannah Crown, 10 May 2012After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.
Environment : Jordans' 'ten per cent' boost for wildlife
10 May 2012Jordans Cereals demands that its grain suppliers dedicate ten per cent of their farmland to wildlife habitats. To promote this to a wider audience, Wild Card came up with the 'Jordans 10% Challenge' concept, which asked consumers to do the same in th...
Special Reports
Healthcare supplement
As the discontent surounding the goverment's Health and Social care bill continues to grow, leaders in healthcare PR share their views on the industry, and PRWeek talks to Dr Josephine Perry of Nuffield Health about private healthcare groups' difficult comms balancing act.
What is a thought leader?
What is thought leadership and how does it contribute to a strong corporate reputation? PRWeek and TLG invited a collection of in-house communications directors, and observers, to give their insights.
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