Why twenty-somethings are no longer the darlings of PR campaigns

Why twenty-somethings are no longer the darlings of PR campaigns

By Alex Blyth, 16 May 2012

Consumers in their twenties used to be a key focus for brands, but now marketers are casting their net wider. Alex Blyth looks at the reasons for the shift.

 
 
Laura McKechan: Mastering the art of war

Laura McKechan: Mastering the art of war

17 May 2012

Imperial War Museum London's comms chief is gearing up for the site's renovation and the centenary of World War One. Adam Hill reports.

 
 
How PR agencies' fee income has changed in the past 10 years

How PR agencies' fee income has changed in the past 10 years

By Kate Magee, 03 May 2012

As PRWeek's Top 150 PR Consultancies 2012 is published, Kate Magee looks back at the past ten years to see how the industry's fortunes have fluctuated.

 
 
PRWeek's Top 150 PR Consultancies grow 9% despite tough year

PRWeek's Top 150 PR Consultancies grow 9% despite tough year

By Kate Magee, 03 May 2012

Last year was one of mixed fortunes for the UK PR industry. The economy remained tough, the Cabinet Office confirmed it would close the COI and work became more project-based.

 
 
 

Editor's picks

How PR agencies' fee income has changed in the past 10 years As PRWeek's Top 150 PR Consultancies 2012 is published, Kate Magee looks back at the past ten years to see how the industry's fortunes have fluctuated.

Roland Rudd UK's most powerful PR professional in 2012 Roland Rudd has been named as the UK's most powerful PR professional in 2012, following research by PRWeek.

29 under 29: Not the usual suspects PRWeek has finished its annual search for the most talented PR professionals under the age of 29. Kate Magee looks at the 29 high-fliers making an impression on the industry this year.

John Doe named Consultancy of the Year 2011 at the 25th PRWeek Awards John Doe scooped four awards at the PRWeek Awards last night, including Consultancy of the Year.

The PRWeek Best Places to Work survey 2011 For the third year, PRWeek has surveyed the PR industry to find out which are the best agencies to work for - and why. Kate Magee reveals the top 12.

Walkers Crisps named top brand by UK children in Kids Brand Index 2011 Walkers Crisps has been named the top brand by UK children aged seven to 15, according to new research for PRWeek.

Danny Rogers: An intriguing future awaits Bell Pottinger

Danny Rogers: An intriguing future awaits Bell Pottinger

With Lord Bell's buyout of Bell Pottinger from Chime now looking likely to take place next month, we are looking at the imminent break-up of Britain's biggest PR agency.

George Eustice: We must prepare for euro break-up

George Eustice: We must prepare for euro break-up

It is easy to deliver effective comms around issues over which you have control. But the big challenge facing governments is how to manage comms around events that are unpredictable and beyond their control.

Anthony Hilton: Tesco loses out in likeability stakes

Anthony Hilton: Tesco loses out in likeability stakes

Perhaps companies do reap what they sow.

Post-poll lessons to be learnt for public sector PRs

Post-poll lessons to be learnt for public sector PRs

This month's local poll results aren't just of interest to us in terms of who's now in charge, or how we'll help promote their manifesto policies now they're directly feeding our official organisational priorities. It's also worth setting aside the ...

 

PRWeek podcast: How pregnancy creates a gender gap in top comms roles

Alice Weightman, MD of Hanson Search and Deirdre Murphy, senior MD of innovation growth and creativity at Ketchum Pleon, discuss the gender gap at the top levels of the PR and comms industry caused by maternity leave.


Additional Information

Latest jobs Jobs web feed